BeYou campaign with Magasin
It all started with a casting of 15 beautiful selected female BASIC CPH models, who had to present their best view on what is characteristic for them and their interests. Afterwards four of the models got on the shoot for Magasin and their unique BeYou campaign. The location was in inner Copenhagen and the result is officiel both online and on their animated screens and big posters in the stores. we love them!